Sectorisation
Targeted traffic flow • Fast tracking connections • Increasing leads
For Arab Health 2020, we’ll be doing things differently. The Arab Health 2020 exhibition show floor will be split into sectors according to main product categories. Exhibitor stands will be located on the show floor according to a product category applicable to their business.
What?
The Arab Health 2020 exhibition show floor will be split into sectors according to main product categories. Exhibitor stands will be located on the show floor according to a product category applicable to their business.
Visitors navigate the show by product categories
Total mobile app activity was product category filtering
Why?
Better quality leads:
The traffic within the halls will increase
with the relevant audience interested
in the product category, increasing
quality leads for your business.
More leads:
Close proximity of related exhibitors
in a hall will increase the number of
visitor meetings that can take place in
a time frame, versus walking through
64,000+ SQM of exhibition space.
Industry standard:
We are bringing the event layout inline
with the rest of the industry. It’s
becoming standard practice.
Improve visitor experience:
Changing to sectorisation by product
categories is in line with how visitors
search for exhibitors. Increased
satisfaction results in increased
time on the show floor, resulting in
increased business.
How?
8 sectors according to main product categories:
Arab Health exhibitors get significant digital and printed brand exposure before, during and after the event through our year-round marketing activities. An additional selection of exhibitor-exclusive commercial opportunities allows you to further increase your level of visibility.
